Success Stories SDB/WBE/DBE
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RECENT SUCCESSES

Ohio Tobacco Quit Line
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Ohio Tobacco Quit LineImplemented a pilot program rollout and targeted marketing campaign for the Ohio Tobacco Quit Line to inform tobacco users in designated counties throughout Ohio who were thinking about or ready to quit that free help and counseling was available. An integrated marketing campaign was designed (including kickoff events and press conferences in several Ohio counties), design of the QuitLine logo and theme, collateral material design and production, literature distribution, print and broadcast public service announcements, marketing promotional items, fact sheet, press kits, direct mail campaign, design of radio and TV advertisements, media buying and placement, outdoor media campaign, web postings, physician outreach, production of a QuitLine song, securing of numerous media appearances, feature articles, "one thousand calls" celebration events, and a visible presence at and sponsorship of various community events throughout the targeted communities.

McDonald's AACM
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McDonald'sTarget marketing, public relations, special event planning, and media relations were the emphasis of a year-long campaign for the African-American McDonald's owner/operators of Northeast Ohio. The objective of the campaign was to build McDonald's brand and name recognition in the African-American Consumer Market. Various unique and fun-filled events were coordinated throughout the year for individual owner/operators. Events included: radio remotes, grand openings, fundraisers, in-store promotions, a birthday bash for the oldest McDonald's employee in Northeast Ohio, and other highly visible events with national organizations. These highly visible events received overwhelming response from the communities and generated over $88,000.00 in media coverage.

Children Who Witness Violence Program
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Implemented a Community Awareness Campaign for The Children Who Witness Violence Campaign to inform and educate the public about the devastating effects witnessing violence has on children. The campaign services include: logo and theme design, collateral material design and production, a fully integrated marketing program, design and implementation of an outdoor media campaign, drafting of public service announcements, specialty promotional items, design and insertion of radio and print ads, creation of a program theme song, securing of corporate sponsors, securing of newspaper feature articles, media appearances, and a visible presence at grass-roots events.

The Village of North Randall

Conducted a market research survey for the Village of North Randall to determine the current image and perceptions of its residents, business owners, and surrounding communities in areas such as city services, shopping, entertainment, safety, crime, and visibility. Numerous telephone and personal interviews were conducted along with several focus groups to ascertain the current image. Results were compiled into a comprehensive summary of findings with extensive recommendations for a complete "facelift" for the Village and the future launching of a comprehensive public relations campaign that will facilitate the creation of a new and improved image.

Cuyahoga Community College

Cuyahoga Community CollegeCoordinated the public relations and media relations for Cuyahoga Community College's presentation of the Grammy Award winning group THE SOUNDS OF BLACKNESS in "The Night Before Christmas, A Musical Fantasy." DAR successfully facilitated a full-scale media plan in three weeks prior to the event including pre and post event publicity, television and radio appearances and interviews, ticket giveaways and the securing of newspaper feature articles. The event generated over $71,000.00 of publicity.

McDonald's Gospel Celebration 2000
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McDonald's of Northeast Ohio joined forces with the WNBA Cleveland Rockers to present the "McDonald's Gospel Celebration 2000." More than fifty churches in Northeast Ohio attended the game and concert with a VIP reception held for pastors prior to the game. Announced attendance for the game was 11,000, one of the highest attendance rates in the history of the Cleveland Rockers with more than forty percent of those in attendance remaining for the concert. Featured artists for the event included Grammy Award winning Donald Lawrence and the Tri-City Singers, and Karen Clark-Sheard of the renowned Grammy Award winning Clark Sisters.

Promotions included radio remotes, on-site appearances, ticket giveaways, and live radio interviews with the featured artists and McDonald's owner/operators. The event generated over $14,000.00 in media coverage.

City of Cleveland

Public and community involvement, customer service support, and graphic design top the list of services provided to the City of Cleveland's Airport Residential Sound Insulation Program (RSIP). DAR assisted with educating and informing citizens residing near Cleveland Hopkins International Airport of the RSIP services available to reduce sound levels in their homes. Services provided include on-site customer service support, community relations, design and production of door and window brochures, scheduling of homeowner sound testing, and the design and production of brochures and quarterly newsletters utilized to keep residents abreast of RSIP updates and procedures.

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