"Women-owned PR firm gets the word out for two decades"
Call and Post
Public Relations, Inc., a female minority-owned and operated public
relations firm headquartered in Beachwood, recently reached its
milestone 20th anniversary.
Dannette A Render, DAR's owner
and president, founded the company in 1984, and under her leadership, DAR has
grown from a one-person, home-based operation to a full-service public
relations, marketing and advertising agency with a consummate team
of professionals whose combined experience exceeds 80 years.
DAR also maintains satellite offices in Columbus and Washington,
"A Commitment to Excellence" is the motto adopted by Render,
and her longevity proves that establishing a strong company philosophy
and mission returns great rewards. She has established a national
reputation for being an accomplished marketing and public relations practitioner,
creative planner and dynamic leader.
DAR provides a comprehensive
list of integrated marketing services to its clients, covering the
spectrum of communication services, including public relations, marketing,
advertising, conference event planning, public and community involvement,
community relations, media relations, target marketing, cause-related
marketing, market research and multicultural marketing.
The firm is especially noted for its ability to deliver the client's
message to multicultural audiences and hard-to-reach populations,
most recently excelling at reaching African Americans in Lucas
and Cuyahoga Counties, and Appalachian populations in seven Ohio
counties, for the Ohio Tobacco Quit Line's Pilot Program.
DAR's marketing efforts resulted
in more than 4,000 calls to the Quit Line. Similar levels of success
have been accomplished for numerous cause-related marketing programs.
The company has been featured in every major paper in Northeastern
Ohio, and has secured millions of dollars in media coverage for clients.
DAR's client roster includes work for numerous public and
private sector organization on a local, regional, national
and international basis. Frequently, the company is called upon to
lead the marketing efforts for high profile programs and projects.
DAR's first paid assignment was to promote the anniversary of
Lane Metropolitan Church and the appearance of noted author Alex
Haley. Since then, the firm has amassed an impressive list of
clients and projects, including House of Seagram, Nationwide
Insurance, Coors Brewing Co., Prudential Insurance, Cuyahoga
Community College, the city of Cleveland, Cuyahoga County, the
Ohio Tobacco Quit Line Pilot Program, Children Who Witness Violence
Program, GCRTA, Euclid Corridor Transportation Project, 2001/2002
McDonald's of Northeastern Ohio Gospel Competitions, Congressional
Black Caucus Foundation's "Raising the Roof
Housing Summit," U.S. Treasury Government Postage Stamp
Conference, U.S. Department of State-Telecommunications Policy
Seminars, and National Conference of Black Mayors, amongst others.
When asked what makes DAR unique
and what are the keys to its longevity, Render said, "DAR strives
to provide our clients with quality services. We are nationally
recognized for our outstanding capabilities and have established
a solid reputation as a firm that can deliver. We tailor our services
to fit the needs of our clients and have a proven track record for
far exceeding their expectations. Our willingness to go that extra
mile is the DAR trademark."
Testimonials from various DAR clients attest to their exceptional
work ethic and commitment to excellence.
"We could not have presented 'Sounds of Blackness The
Night Before Christmas' without you. Taking on such a huge undertaking
on such short notice, and pulling it off so beautifully, showed
us that you were the right person to invite to join our team." -
James Small, former district director of cultural arts,
Cuyahoga Community College.
"We want to take a moment to thank you for providing excellent
service during the planning and marketing of the 2001 All Ohio Trade
Fair. Your commitment to excellence and professionalism was evident in
your strict adherence to the trade fair marketing timelines and budget." -
Jennifer Thornton, vice president, Ohio Assembly of Councils.
"You and the rest of your staff were consummate professional,
always helpful and responsive to me, our delegation, and more importantly,
our international colleagues. I really appreciate all that you
did and do, and want to be sure you know how much easier and smoother
things go because of your hard work and wisdom." - Maren
Brooks, policy analyst, U.S. Department of State.
Render has received an impressive list of awards during her 20-year
tenure, including a 2002 "Rainmaker Award" from the Minority Business
and Professionals Network, and a 2000 "African-American Women in
Communication Award" from the National Council of Negro
She was named by Dollars & Sense Magazine as one of "America's
Best and Brightest Business and Professional Women" for 1996. She
received the Enterprise Awards "Emerging Business of the Year Award" in
1995 and was elected to represent small business owners as a
delegate to the White House Conference on Small Business.
Additionally, Crain's Cleveland Business recognized Render as one
of the "Forty Under Forty" Business Leaders. She is
also a 1990 graduate of Leadership Cleveland.
Her marketing and public relations expertise is also utilized
on several area boards of trustees. She is currently a board
member of E-City, Cleveland Advertising Association, Ohio Motorists
Association, CSP Alumni Board and National Alliance of Market
She is also a former member of the executive advisory board of
the College of Business Administration at Ohio University, her
Render credits the secret to her success as an entrepreneur to
a strong and deep faith in God. She is tenacious in her pursuit
for excellence and unwilling to settle for anything else.
"It is important to know and understand what assignment God
has given you in life," she said. "One you understand your
given role, then you must be willing to commit your heart and
soul to the assignment."
Render looks forward to another 20 years of building and expanding
DAR Public Relations, Inc., while continuously succeeding at
providing extraordinary service to its clients.
Share Time and Talents"
Kaleidoscope - Women's Issue
It has been said that,
"Success is nothing unless you share it." In a tough economy, it
would be easy for successful people to hoard their wealth and resources.
Fortunately, Northeast Ohio enjoys a bounty of community treasures
from the success that prominent women share, through their contributions
and achievements, to enhance the quality of life for others.
In the spirit of trumpeting
those contributions, Kaleidoscope Magazine is proud to recognize
and applaud these women who unselfishly share their time and talents
to make the city and the region a better place to live, work and
thrive. These women demonstrate every day that the best way to find
themselves is to lose themselves in service to others.
Dannette A. Render
President & CEO, DAR Public Relations, Inc.
In tough economic
times, how do you enhance your company and your community?
personal philosophy comes from Dr. Norman Vincent Peale.
He states, 'Tough times don't last, only tough people.'
I use this affirmation as a constant reminder that, regardless
of tough times, I canand I willmake it..."
"My personal philosophy
comes from Dr. Norman Vincent Peale. He states, 'Tough times don't
last, only tough people.' I use this affirmation as a constant reminder
that, regardless of tough times, I canand I willmake it. The basis
of my tenacity is a strong and abiding faith in God. It is my quiet
spiritual strength that sustains me through all challenges that I
may face. It is important to know and understand what assignment
God has given to you in life. Once you understand your given role,
then you must be willing to commit your heart and soul to this assignment.
"Every day I face my
work with a smile and a commitment to excellence while striving to
provide quality service to each and every client we represent. I
must exhibit strength and tenacity against all odds as the lives
of many people are in my hands. Therefore, with the Lord on my side,
I press on with a calm assurance that everything will always be okay
in God's time.
"Tough times require
entrepreneurs to become more savvy and creative. We must keep our
eyes and ears open to new and innovative approaches to acquiring
and maintaining customers.The tougher the times, the more work and
commitment to success is required of a real entrepreneur. I am a
firm believer that true entrepreneurs are 'born entrepreneurs,' and
this is the difference between those who succeed and those who ultimately
throw in the towel."
Article by Tracy Bean
Excerpt reprinted with permission from Kaleidoscope
Northern Ohio Live
The November issue is
one of our favorites, because it gives us the chance to introduce to Live's
readers a group of awe-inspiring businesswomen. They're worth knowing
about, for they are risk-takers, mentors and leaders in our community.
They understand the significance of partnership and networking, and
they've created niches through understanding the needs of their
clientele. And, on top of all that, they know how to make it rain
dollars for their organizations. Yes, these are women who bring in the
bucks, and we salute them for their commitment, their drive toward
excellence and their far-reaching influence.
Dannette A. Render
President and CEO, DAR Public Relations Inc.
On Rainmaking: It
is my style to take the bull by the horns and forge forward toward my
goal, not stopping until success is attained. Relationship-building is
also very important to me. I have been able to form strong business
alliances, based on my integrity and commitment to excellence.
Strong faith and a clear understanding of the assignment that God has
given me form my competitive edge. God is the center of my life, and I
have come this far by faith. Each day, I press forward, knowing there is
nothing that I can't accomplish with the Lord on my side.
Favorite Cause: I
serve on the board of trustees for Dress for Success®, which helps
women by securing clothing and professional development for them as they
prepare to enter the workforce.
Business Pet Peeves:
Lack of commitment, expecting something for nothing, sloppy work and
Best Advice You Ever
Gave: Follow your dreams, and never quit! Learn the power of experience.
There is no substitute for knowledge and experience.
Credos: "I can do
all things through Christ who strengthens me" and "I press on
toward the prize."
Article by Kathryn
Excerpt reprinted with permission from Northern
Success through Determination"
Building Women's Business in Ohio
"To be Young,
Gifted and Black" is not just the title of a novel by Lorraine
Hansberry; it's also a statement that describes the life and success of
Dannette A. Render, owner, president and CEO of DAR
Public Relations, Inc. of Beachwood, Ohio. DAR
Public Relations is a female- and minority-owned and operated
company celebrating its 15th Anniversary this year.
Dannette A. Render
President & CEO
DAR Public Relations
Exactly who is this
Dannette A. Render? She was born and raised in a middle-class
neighborhood in Cleveland and attended Cleveland Public Schools. Render
attended JFK Senior High School where her reputation as a young and
gifted student was recognized. Her professional accomplishments led her
to be permanently placed in the Gallery of Excellence and Hall of Fame
at her alma mater.
She received her
bachelor of science degree from Ohio University, graduating cum laude in
three years and going on to complete a master's degree from Cleveland
State University. For the next eleven years, she worked as a speech
pathologist for Cleveland Public Schools. During this time, she realized
a strong desire to pursue her real talent and dream which was to become
a public relations professional.
Changing careers from
education to communications was a major challenge Render set out to
accomplish. In order to expand her experience in public relations, she
spent the next three years volunteering with numerous civic,
professional and non-profit organizations. Her expertise as a public
relations "super star" quickly spread throughout the city.
People were often asking if she did this type of work full-time. Thus,
the road to entrepreneurship unfolded.
road to success has not been without challenges. She
diligently sought financing for several years without
success. To prove her ability, she personally financed
a six-figure project in Europe without the assistance
of a bank.
Her first paid
assignment was to promote the anniversary of Lane Metropolitan Church
and the appearance of noted author Alex Haley. This opportunity and
exposure led to many more inquiries, prompting her to formally start DAR
Public Relations as a home-based business. She worked out of
her home for several years, then branched out into her first office in
the suburb of Woodmere, Ohio until she finally moved on to Beachwood
where she has remained for over ten years.
has grown from a one-person operation to a full service agency with
offices in Beachwood, Columbus, and Washington D.C. Render has built a
staff of accomplished public relations professionals with over 50 years
of combined experience. The company has established a record of success
on a local, regional, statewide, national and international basis. The
company's client base includes such noted organizations as Bank One,
Nationwide Insurance, U.S. Department of State, U.S. Treasury, Northeast
Ohio Regional Sewer District, House of Seagram, Philip Morris,
Prudential Insurance, the city of Cleveland, the state of Ohio and many,
Render has not been
afraid to pursue opportunities outside of the Cleveland area. She is
frequently seeking national corporate clients and has built a national
reputation for successfully executing various types of public relations,
marketing, advertising, special events and community relations projects.
Internationally, she has coordinated conferences and meetings throughout
Eastern Europe for the last five years. Her international expertise
includes facilitating meetings and receptions at such prestigious places
as the parliament in the Czech Republic and ambassadors' homes in
Washington, D.C., Bucharest, Romania, and Budapest, Hungary.
Her road to success has
not been without challenges. She diligently sought financing for several
years without success. To prove her ability, she personally financed a
six-figure project in Europe without the assistance of a bank. Her
success at building credit relations in unknown territory, and
especially abroad, combined with her business savvy and opportunities
for future contracts, ultimately led to her receiving financial support
from a local bank. She also applied for technical and management
assistance from the state of Ohio. Additionally, she successfully
completed the Amos Tuck Minority Business Executive Program at Dartmouth
College. Committed to success and living out her dream, Render has
learned to press on in spite of challenges and obstacles.
Her personal motto,
which is spiritually based, is, "I can do all things through
Christ, who strengthens me." Render understands that, "To whom
much is given, much is expected." She is willing to give her all to
facilitate the success of DAR and
help others along the way. The 15th anniversary of DAR
Public Relations, Inc. and the prestigious clientele the
company has established during its tenure demonstrate that with
tenacity, determination, and God, one can accomplish his or her dreams.
permission from Columbus CEO Magazine
The Minority Business & Professionals Network Honors
Dannette A. Render, President & CEO of DAR Public Relations, Inc.
As seen in The Crusader Urban News
Dannette A. Render, President & CEO of
DAR Public Relations, Inc. (DAR) was among fifty esteemed business leaders honored in Washington, D.C. last week with the prestigious
"Fifty Influential Minorities in Business-2001 Award." This is a fitting occasion for Render to receive such an honor as the company is celebrating its 17th anniversary this month. The award was presented to Render at the 3rd Annual Awards Luncheon presented by the Minority Business & Professionals Network (MBPN) at the Omni Shoreham Hotel in Washington, D.C.
Honored were a select group of fifty influential minority men and women who have achieved significant levels of success in their professional careers. The honorees were selected by an independent panel of judges from a pool of public nominations. Annually, this recognition event attracts more than 400 senior level business executives. This year's theme celebrates the new era and is appropriately entitled,
"Climbing The Ladder of Success and Making A Difference."
MBPN Executive Director, Debra Williams says, "The men and women we are honoring during this award ceremony are in the forefront of American leadership and symbolize the diversity and advancement that has occurred across industry lines. Their accomplishments in public and private enterprise serve to inspire and motivate an innumerable amount of people of color in our world."
Render joins a prestigious roster of
"Fifty Influential Minorities in Business Award" honorees, including Jesse Jackson, Jr., Congressman, House of Representatives, Chicago, IL., Harriet R. Michel, President, National Minority Suppliers Development Council, New York, NY, Curtis J. Moody, President/CEO, Moody/Nolan Ltd., Columbus, OH, Ralph C. Thomas III, Associate Administrator, NASA, Washington, D.C. and many others.
"It is indeed an honor to receive national recognition for the achievements I've been able to accomplish as a minority business during my seventeen year tenure as President & CEO of
DAR Public Relations, Inc.," says Render. "Daily, my staff and I diligently work to provide high quality service and establish standards of performance demonstrating our commitment to excellence. I am humbled by the award and pledge to faithfully continue pursuing opportunities to be of service to current and future clients."
DAR was founded in 1984 by Render, is a female minority-owned and operated full service public relations firm headquartered in Beachwood, Ohio with satellite offices in Columbus, Ohio and Washington, D.C. The firm has established a solid reputation on a local, regional, national and international basis for its outstanding capabilities and has secured millions of dollars in media coverage for clients represented by the agency.
The company has an extensive clientele focusing on marketing, public relations, advertising, community relations, media relations, event planning, and public/community involvement. Numerous corporations, government agencies, organizations and individuals seek the expertise and range of services offered by
DAR. DAR has been an integral part of various high-profile events, and Render's talent for strategically reaching minority and multi-cultural audiences has been solicited by major corporations locally and nationally.
A leader in the field of communications, Render has received a myriad of commendations, awards and honors for her work in the industry. In 2000, she was the recipient of the "Women in Communication" award from the National Council of Negro Women and the Sisters 2000 "Women of Excellence" award. The Black Pages selected her as "Distinguished Business of the Year" in 1997, and she was also inducted into the "Gallery of Excellence" at her alma mater, John F. Kennedy Sr. High School. She was selected by Dollars & Sense Magazine as "One of America's Best and Brightest Business Women" for 1996 and was featured in the "40 Under 40" segment of Crain's Cleveland Business Magazine. Render is also the recipient of the "Emerging Business of the Year," Enterprise Award and the prestigious 1991 "Minority Service Firm of the Year" award from the City of Cleveland, Mayor's Office of Equal Opportunity.
Render is a "cum laude" graduate of Ohio University and holds a Master of Arts degree from Cleveland State University. Her professional achievements include attending the distinguished Dartmouth College Amos Tuck Minority Business Executive Program, and graduating from both Leadership Cleveland and the United Way Leadership Development Program.