MEDIA BUYING

DAR Public Relations, Inc. has extensive media buying experience. Below is a brief overview of a few of the clients for whom we have purchased and negotiated media buys during our tenure.

Don't Borrow Trouble Anti-Predatory Lending Program

• Print -Minority/Ethnic Newspapers
• Radio
• Kiosks

Ohio Tobacco Quitline

• Print - Newspapers/Newspaper Inserts
• Direct Mailings - Postcards
• Billboards
• Radio
• Cable TV

Multicultural Foodservice & Hospitality Alliance (2002 Conference)

• Print Media Buys (Minority Media Outlets Nationally)
• Print Media (National Foodservice & Hospitality Trade Publications)

Secured close to half a million dollars of donated media in high profile restaurant publications. Organization secured the maximum amount of exposure possible from the minority media on a national basis. DAR negotiated "pro bono" ads along with numerous feature articles and promotional support.

Summit County Department of Job & Family Services

• Print - Newspapers
• Radio
• Outdoor- i.e. Billboards & Transit
• Movie Theaters

Children Who Witness Violence Campaign

• Print - Minority Newspapers
• Radio
• Outdoor - i.e. Billboards & Transit
• Kiosks
• Movie Theaters

McDonald's of Northeastern Ohio

• Print - Minority Newspapers
• Radio - Minority Stations
• Cable TV- Regional basis in Ohio

All-Ohio Trade Fairs

• Print -Newspapers/Trade Journals
• Radio
• Radio/TV Public Affairs Appearances

Greater Cleveland Health Education & Service Council

• Outdoor - i.e. Billboards/Transit/Kiosks
• Print - Minority Newspapers
• Radio - Minority Stations

Cuyahoga Community College

• Print - Minority Newspapers
• Radio - Minority Stations
• Cable TV & TV Public Affairs Appearances

Cuyahoga Metropolitan Housing Authority

• Print - Minority Newspapers
• Radio - Minority Stations